Introduction: Brand Trust Is Hard to Win, Easy to Lose
In today's digital world, the most important factor in consumers' brand choices is no longer just price or product quality: it's trust.
However, one of the biggest threats to this trust is the ever-growing prevalence of counterfeit products.
A counterfeit product not only leads to a loss of sales but also damages the reputation your brand has built over years. The solution at this point is to make your products unique and digitally verifiable.
This is why UID (Unique Identification Code) technology is not just a technical detail, but a vital layer of protection for your brand.
1. Counterfeiting Harms You, Not Just the Consumer
- On marketplaces, dozens of different sellers can offer the same brand's product.
- A seller who sends a fake product using your name directly tarnishes your brand.
- The consumer doesn't ask: "Was the seller fake?"
Instead, they say: "I bought from this brand, and it burned my skin."
One negative experience → dozens of bad reviews → a drop in brand rating → loss of sales.
2. What is UID? Why Is It Such a Powerful Tool?
UID (Unique Identification Code):
It is a non-repeatable, traceable, and verifiable digital identity assigned specifically to each product.
How UID works with the Orjina system:
- A unique UID is generated through the system for each sale.
- This code is placed as a QR code on the product packaging or shipping bag.
- When the consumer receives the product, they scan this code to verify that the product truly belongs to you.
This system:
- Makes it harder for counterfeiters to enter the game.
- Brings the distinction between a genuine and a fake product down to the consumer level.
3. What You Gain with the UID System
- Brand Protection
Your products gain a digital "shield" against counterfeiting. - Transparency and Traceability
Which seller did the product come from? When was the UID generated? Who scanned it? Everything is traceable. - Customer Trust
When a consumer can say, "this product is genuinely original," reviews and recommendations trend upwards. - Reduction in Complaints
Customer complaints, return rates, and rating drops due to counterfeit products decrease significantly.
4. UID = Post-Sale Security Layer
Many brands take control of the pre-sale process but often neglect post-sale control.
However, the events that cause the most damage to a brand usually occur after the sale:
- Shipment of a non-original product
- Improper logistics processes
- Poor packaging, fake labels
UID steps in at this final stage, excluding any non-brand product from the system.
This acts as a "trust shield," protecting your brand at every point.
5. Why is UID More Effective Than Traditional Barcodes?
6. How to Get Started with Orjina?
It only takes 3 steps to get started:
- Get UID generation access from the brand panel.
- Apply UIDs as labels to products at the point of sale or in logistics.
- Offer the verification option to the consumer.
In the Orjina system, the entire verification process from the manufacturer to the end consumer operates transparently and scalably.
Conclusion: You Must Protect Your Brand, Not Just Your Products
Counterfeit products are not just copies.
They threaten your brand identity, credibility, and future sales.
With Orjina's UID technology, every one of your products is now:
- Identified,
- Traceable,
- Verifiable,
- And most importantly, exclusively yours.
