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The Era of Secure Sales on Marketplaces: How Does Integration with Orjina Work?

July 2025 • Orjina Team

Selling is Easy, Selling Trust is Hard

Today, the largest volume of e-commerce in Turkey happens on marketplaces. Platforms like Hepsiburada, Trendyol, Amazon, and ÇiçekSepeti connect thousands of brands with millions of consumers.
However, this high traffic brings a serious problem:
Consumers can't be sure if the product they receive is genuinely original.

For marketplace sellers, this isn't just a reputation issue; it's a factor that directly affects sales performance.
This is exactly where Orjina offers a digital solution that eliminates the risk of counterfeit products and allows sellers to grow with confidence.
So, how does the Orjina system work for a seller? Is the integration process really easy? Let's take a closer look together.

1. Why is an Extra Layer of Trust Needed on Marketplaces?

  • Dozens of different sellers can offer the same product → the consumer asks, "whose product is real?"
  • Sellers operating without being an official store of the brand face trust issues.
  • A comment like "I bought a product from this seller, but it was fake" → lowers the ratings of not only the seller but also the marketplace.

Orjina provides a "verifiable product shipment" infrastructure to solve this problem.
This directly translates into an advantage for the seller:

  • ✅ Fewer returns
  • ✅ Higher rating score
  • ✅ More repeat purchases

2. How Does Orjina Work? The Simplified Process for Sellers

Orjina's goal: to enable sellers to ensure product security in a few steps, without being overwhelmed by technical burdens.

👇 Integration Steps:

  1. The Seller Registers on the Orjina Panel
    • They request UIDs for their own brand or for products they distribute.
    • A unique code is generated for each product.
  2. UID is Converted to QR Code Format
    • The system automatically generates QR images.
    • The seller can print them in bulk or individually.
  3. QR Code is Added During the Shipping Process
    • The QR code is affixed to the product box or shipping bag.
    • The seller can easily apply this while preparing the order.
  4. The Consumer Verifies with the QR Code Upon Receiving the Product
    • When the product reaches them, they scan the QR with their mobile camera.
    • Orjina confirms that this product genuinely came from that seller.

3. API Integration: Automation is Also Possible

For sellers who use their own systems, Orjina also offers an API connection.
This allows for:

  • UID generation to be simultaneous with the order.
  • The QR code to be printed automatically, with the process running without human intervention.

An infrastructure that can integrate with ERP systems connected to marketplaces like Hepsiburada and Trendyol is also possible.

4. What Does the Seller Gain?

Goal Gain with Orjina
Secure sales Product authenticity is proven
High rating "The product I bought from this seller was original" reviews
Fewer returns Consumer satisfaction increases
Competitive advantage Preferred over competitors selling the same product
Transparency Seller-product match is clearly verified

5. Is Orjina Integration Difficult?

No. The system design was developed specifically with "non-technical" sellers in mind.
No coding knowledge is required.
UIDs are created via the panel, and the QR can be downloaded and printed for use.

Additionally:

  • Initial setup support
  • Training videos
  • Support documentation for bulk UID generation are provided.

Secure Sales is Long-Term Growth

Short-term gains are easy in e-commerce. But sustainable growth is only possible by building trust.
With Orjina, sellers can now sell not just products, but also trust.
The new way to stand out on the marketplace: verifiable product shipment.

"Who did this product really come from?"
When the consumer asks, Orjina provides the answer.

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